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Aide et Action ou les tracts avec formulaires de dons intégrés.
C’est l’histoire d’un nouveau développement, tout à fait innovant, qui a transformé la façon de recruter des donneurs pour l’une des charités les plus populaire du Royaume-Uni. Parfois, lorsqu’une...
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La station de radio WDCN, Nashville, Etats-Unis : un remerciement particulier...
Le mystérieux test du collecteur de fonds qui répond à ces donneurs est habituellement une tache décevante. Lorsque l’on prend le temps de remercier nos donneurs, c’est bien souvent inapproprié ou trop...
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Common Cause: the birth of modern citizen advocacy
It’s hard to believe that in 1970s America women could not get their own credit cards when they graduated from school unless their husband or father was willing to sign for it.
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Bruce Barton’s fundraising letters for Deerfield Academy: from 1955 and 1956,...
A four-year gap between Bruce Barton’s letters for Deerfield Academy in no way diminished his exceptional capacity for penning a powerful appeal. Read, reflect and recycle, for there is real treasure...
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La stazione WDCN, Nashville, USA: il “grazie” speciale a un donatore
“I test civetta” sulle risposte ai donatori da parte dei fundraisers sono di solito un’attività deprimente soprattutto perchè, ammesso che lo si faccia, di solito si risponde alla generosità e al...
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Universidade de Washington: campanha "Encher o ônibus"
'Campanhas de “Encher o ônibus” são eventos de angariação de fundos em todo a América do Norte, cada um desses eventos é organizado inteiramente por voluntários em suas cidades locais com grande sucesso.
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Como a tecnologia moderna pode ser usada para ajudar a angariar fundos:...
Como a tecnologia moderna pode ser usada para angariar fundos: Tap-N-Give. Esta simples mostra, porém inovadora demonstra como um novo aplicativo para iPhone pode sensibilizar e aumentar doações. Você...
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Grassroots International 2010 annual report
Grassroots Interenational’s staff diligently take photos during field visits and now they have a wide choice of images to use in their annual report. They also use donor profiles to support their...
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Bruce Barton’s fundraising letters for Deerfield Academy: from 1956 and 1957,...
There’s no trickery in these letters, no artifice, no phoney PSs. Just direct, honest talking put in such an endearing and charming way as to become irresistible for those recipients who share the...
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Los folletos encartados de ActionAid con mecanismo de respuesta integrada
Este es la historia de una innovadora técnica que trasformó la captación de donantes de la que hoy es una de las mayores ONG del Reino Unido.
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Emisora WDCN, Nashville, USA: unas gracias muy especiales para una donante
Examinar las respuestas de los captadores a los donantes resulta en general una actividad deprimente, sobre todo porque, si tuviéramos todas en cuenta, se contestaría muy lentamente y de manera...
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Bruce Barton’s fundraising letters for Deerfield Academy: from 1957 and 1958,...
Bruce Barton’s letters are all about the donors’ achievements, so are welcome news packed with flattery and tales of selflessness and fine motives.
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Kiva: person-to-person micro-lending
The first video gives a real sense of excitement and shows vividly the scope of Kiva’s work. The second is the simple story of Pedro and his family and how Kiva’s lenders are helping him fight his way...
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Bruce Barton’s fundraising letters for Deerfield Academy: from 1960, letter 22
It has been a pleasure and a privilege to bring you all these letters from that master of direct mail letterwriting, Bruce Barton. But, as the infamous ‘they’ say, ‘all good things must come to an...
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Malaria No More and CollegeHumor: malarious
Malaria No More have discovered that laughter is a great entry point to learning – even about something as deadly as malaria.
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David Ogilvy’s letter for the United Negro College Fund
Go back in time to meet one of the commuters who, in 1968, found this superb letter from David Ogilvy on the seat of the train taking him home to his comfortable New York suburb.
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International Campaign for Tibet Freedom: bracelet appeal
Les incitations pratiques (par rapport aux trucs) font une partie importante des compétences d'un fundraiser de publipostage, et cette idée est particulièrement intéressante et évidement réussie.
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Camp Rising Sun: the impact of an infographic
This infographic is visually appealing, uses technology available to organisations of all sizes and demonstrates the key fundamentals of fundraising – make a compelling case for support and demonstrate...
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Audubon Society of Rhode Island’s special recognition of long-time donors
The Audubon Society of Rhode Island’s superb care for their donors and courage in their approach have produced results that will be the envy of charitable organisations everywhere.
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